Case study · Client · E-commerce
Good Egg Pottery
A storefront for one-of-a-kind pottery: scheduled drops, a custom checkout, gift cards and a dashboard that handles the whole studio.
- Client
- Good Egg Pottery
- Where
- Portland, Oregon
- Role
- Design & development
- Year
- 2026
- Live site
- goodeggpottery.com
The brief
Good Egg is a one-person studio. Every mug and bowl is one of a kind, pieces come out of the kiln in small batches, and they sell out fast. Off-the-shelf shop builders assume you have a warehouse of identical products, which is the opposite of how a potter works.
The shop needed to sell single pieces without ever overselling, make each drop feel like an event, and still leave time for actual pottery.
What I built
- 01
A checkout built for one-of-a-kind stock
A custom checkout with Stripe’s secure card form styled to match the shop, plus Apple Pay and Google Pay. Prices and stock are always rechecked on the server, and a piece is only marked sold once payment succeeds, so two people can’t buy the same bowl.
- 02
Drops, waitlists and markets
Pieces can be scheduled to go live at a set time, with the next drop announced across the site. Sold-out pieces have a “notify me” list that is emailed on restock, and a markets calendar has add-to-calendar buttons.
- 03
Gift cards, codes and accounts
Gift cards in any amount, discount codes with limits and dates, customer accounts with saved cards, favorites and order history.
- 04
A dashboard for the whole studio
Orders with refunds and live shipping rates and labels, bulk product tools, a newsletter and journal editor, an inbox for custom orders, and analytics that don’t use cookies.
- 05
A brand that holds together
A fat-face display type paired with a clean body face, logo files generated from the wordmark, and emails, packing slips and social images that all match.
Under the hood
- Node.js
- Express
- MongoDB
- Stripe
- Cloudinary
- Shippo
- Nodemailer